Will my website make money?

Web writers must be business-like.
Your Mantra?
Multiple revenue sources!

Ah, the good old days of newspaper, magazine and book writing: you submit your work and get a check (well, youy hope you’ll get a check…before you die.)

That was then, this is now. The change of the print revenue model from rich person’s hobby to hard-nosed, bottom-line-driven business requires writers to be much more business-like as well.

A prime reason why writers are abandoning print publishing is that print media often demand that writers yield copyright, so they can pay us once but exploit our work in numerous media to earn multiple income streams for themselves.

The ease of publishing to a worldwide audience at low cost online makes it possible for writers themselves to publish their work, retain copyright, and develop those multiple income streams for their own enrichment.

How does a website for you?

Banners, pay-per-click ads by and other “context-sensitive” ad services, sponsored pages, and ads included on print-outs.

Affiliate Programs
Commissions paid by industry businesses who have affiliate programs: programs that pay you for leads or sales that come from affiliate links you put on your website.

Photo/graphic sales
By putting your photos online with detailed captions and ALT text, you are creating your own de facto stock photo gallery easily searchable by anyone in the world.

Writing & Photography Commissions
Your expert or specialty website is also an online brochure—with plenty of examples—for your accomplishments and services, publicizing your expertise to editors worldwide.

Content Licensing
Because you retain copyright, the text, photos, charts, diagrams and other content on your site may be licensed to other publications for a fee.

Content Sales
You may sell your text and photos as printable PDF files, or as Podcasts (MP3 files playable on Apple iPods and other portable music players), or in formats to be read on handheld Personal Digital Assistants (PDAs).

Consultancy Services
Companies, government agencies and individuals may come to you for consultation services related to your field of expertise.

Will these sources provide enough revenue for your site to make a profit? That depends on many things, including how good your site is, its subject matter, and worldwide travel conditions.

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