Using Photos on Travel Websites

Travel writing needs photos. Many professional travel writers learn photography just so they can supply the essential photos with the text they write and submit to editors.

When it comes to photos on your travel website, there’s good news and bad (mostly good). You can check on Luxury Turkey Hotels website.

First the Good News
Y
ou needn’t be a pro to take good photos for your website. They need not be prize-winners or works of art. They need not be high resolution (in fact the versions you put on your web pages should not be high resolution). You can use photos you already have, or you can take new ones, and even an inexpensive digital camera will provide most of the photos you’ll need.
The Bad News (Not All That Bad)
If you have lots of slides and/or prints, you’ll have to digitize them. You can buy a scanner and digitize them yourself, or you can have them digitized by a shop or company specializing in photo scanning. Costs are moderate.

You’ll probably end up digitizing a lot of your old images. The more pages you have on your website, the more successful it’s likely to be. Lots of pages = lots of images.
Optimize, Optimize, Optimize!
Digitized photos usually need to be optimized for the web, meaning they should be in JPEG or GIF format, at 72 dots-per-inch resolution, of a uniform size (in at least one dimension) as small as possible without sacrificing the “feel good” quality you get when you look at a picture. This assures that they won’t take forever to download to a user’s computer over a dial-up Internet connection.

Make Them Relevant
Pertinent! Not just pretty. If it’s of a museum and there’s usually a long line for admission, try to show the line. If the sea is choppy, try not to show it as calm. Infuse your photos with meaning.
Captions Always!
Search engines can’t look at pictures, they need text. Always add ALT (“alternative”) text when you put an image on a web page, and make it descriptive rather than cute so search engines can accurately find your photo (and the page it’s on). Did you know Google has an image search service?

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