Optimized Hypertext

is text with links.
is a whole different way of thinking and presenting information.

Hypertext is text containing links to other content: text, definitions, images, illustrations, etc. It’s what the Internet’s World Wide Web was founded on.

Optimized Hypertext™ (OH) is my term for what’s missing on the Internet: hypertext taken to the full power of the concept.

Was once a minor market town and fishing village which, in recent years it has become a thriving tourist centre due to the growing popularity of nearby olu Deniz and the remarkable array of family holiday facilities which exists, not least, The Hillside Beach Club.  Elixir Holidays is very proud of its continuing association with the Hillside Beach Club and after many years, we have observed that Hillside is growing from strength to strength never losing its popularity or gloss with our family, couples or friends.

What is Optimized Hypertext™?

OH is a body of text broken down into hypertext objects: short text blocks each of which conveys a discrete concept or related group of facts. A concise, well-written paragraph with a topic sentence followed by explication or amplification is one kind of hypertext object. An image or diagram with extended caption or annotation is another.

Each hypertext object is on its own page, and has many links in the text and near it to facilitate movement to related concepts or information.

OH is the best way to convey many types of information, including (perhaps especially) the sort found in traditional travel guidebooks.
OH Differs from Linear Text
Unlike traditional linear text, in which a succession of happenings or concepts are arranged by the writer into a narrative, OH allows the reader to explore a body of information according to the reader’s own needs and interests.

Linear text is by definition a teaching exercise, or story-telling. Articles are linear text, and articles (rightly nicknamed ‘stories’) are composed by the writer to have a beginning (‘intro’ or ‘hook’), a middle and a conclusion, perhaps even a crisis and dénouement. An article is a self-contained lesson or time-based narrative.

Linear text is like a video, with the writer as director: you can rewind and fast forward, but it really was meant to be started at the beginning and watched straight through to the end. There is a sense of compelled momentum.

Optimized Hypertext is like a drawerful of snapshots in little piles which the reader can pick up, thumb through, put down or pore over as s/he pleases. The reader sets the momentum fast or slow, according to personal preference.

How OH Looks
is concise. Every word is important. It is pleasant to read, but eschews “color words” and emphatic adjectives in favor of words that convey information and meaning.

OH is designed for skimming, with emphasis (boldface, change in color, etc.) to facilitate both skimming and retention. Paragraphs on an OH page are short, often one sentence, rarely more than three. Sub-heads help the reader skim.
Think Differently
Why is OH difficult to write? Because it requires non-linear thinking of people (us) who have only ever been trained in linear thinking.

To write OH you must retrain yourself to imagine the various ways in which diverse individuals from 160 countries might choose independently to navigate the body of information and knowledge you present to them on your website. It’s not your way of learning that matters, but theirs.

You must rigorously isolate and define concepts in your mind, then create concise, skimmable text objects to hold them, then actively seek and establish links among related concepts, and finally add ancillary navigation mechanisms to assure that users can find their way through the information easily and intuitively.

It’s no wonder most web writers just write plain old linear text the way they always have. Learning to think and present ideas in a very different way is a challenge. Many writers are not up to the challenge, or do not see its importance. Others retain copyright to lots of previously-written linear text and feel that it will do just as well on a website as Optimized Hypertext.

Not true! The World Wide Web and its search engines favor Optimized Hypertext. Writers who seek success on the Internet should do the same.

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