The basics of good page design are simple:
1. Make pages simple, straightforward, uncluttered, appealing. Don’t overload.
2. Make them small in file size so they’ll download fast over a dial-up connection.
3. Eschew graphics that move or flash. They distract the user from his/her object of finding information.
4. Write pages in Optimized Hypertext, hypertext broken down into text objects, (short blocks or pages of text) with each text object conveying a discrete concept or related group of facts.
5. Take basic steps to optimize your pages for search engines
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