Category Archives: hypertext

Navigation Design

Posted ago by fatih

Go to the homepages of any travel website and count the messages: headlines, links, notices, tips, ads, images, etc. There may be over a hundred discrete messages to read and click on. Is this nuts? Yes, it’s nuts. Visitors don’t …

Optimized Hypertext

Posted ago by fatih

Hypertext is text with links. Optimized Hypertext™ is a whole different way of thinking and presenting information. Hypertext is text containing links to other content: text, definitions, images, illustrations, etc. It’s what the Internet’s World Wide Web was founded on. …